{"title":"Coming Soon","description":"\u003cp\u003eExciting new products are on the way. Stay tuned for what's next from Primal Basics.\u003c\/p\u003e","products":[{"product_id":"vitamin-c-serum-with-thd-ascorbate-clean-plant-derived-brightening-serum-for-radiant-skin-even-tone-appearance-and-texture-refining-fragrance-free-silicone-free-50-ml","title":"Vitamin C THD Ascorbate Natural Brightening Serum 1.7 oz","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMost Vitamin C serums are hiding something. Conventional formulas use ascorbic acid that oxidizes within weeks, turning your serum yellow and ineffective. Many conventional formulas are packed with synthetic preservatives, silicones, and artificial fragrance just to mask the instability. You're paying for a product that often stops working before you finish the bottle.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWe formulated differently.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eOur Natural Brightening Serum uses THD Ascorbate, an oil soluble form of Vitamin C that stays stable, penetrates deeper into the skin, and delivers real results without the irritation or oxidation you get from traditional formulas. No yellow tint. No stinging. Just Vitamin C that actually works.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWith consistent use you can expect brighter, more even skin tone, visibly smoother texture, and a reduction in dark spots and dullness.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eEvery ingredient has a purpose. Centella Asiatica calms irritation and strengthens your skin barrier so active ingredients are easier to tolerate. Tocopherol (Vitamin E) pairs with Vitamin C to amplify antioxidant protection and keep skin nourished.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThis serum is ideal for all skin types, especially those dealing with uneven tone, hyperpigmentation, dullness, or sensitivity to conventional Vitamin C formulas.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eEvery ingredient in this formula is naturally derived, fragrance free, and silicone free. No synthetic preservatives, no unnecessary fillers, nothing your skin doesn't need.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003ePump 1 to 2 presses onto clean skin each morning. Gently rub into face and neck until absorbed and follow with moisturizer. Use daily for best results.\u003c\/p\u003e","brand":"Primal Basics","offers":[{"title":"Default Title","offer_id":54028759630099,"sku":"F8-XHR9-01GU","price":38.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/3007\/5411\/files\/VitaminC_1.png?v=1776008765"},{"product_id":"10-azelaic-acid-natural-clarifying-serum","title":"10% Azelaic Acid Natural Clarifying Serum 1.7 oz","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMost clarifying serums either use harsh actives that irritate sensitive skin or weak formulas that deliver no real results. Many are loaded with synthetic preservatives, silicones, and artificial fragrance that do more harm than good.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWe formulated differently.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eOur Natural Clarifying Serum uses 10% Azelaic Acid at the clinically studied concentration to smooth texture, calm redness, and fade dark spots without the harshness of stronger actives. Every ingredient is naturally derived, fragrance free, and silicone free.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eCentella Asiatica calms irritation and strengthens your skin barrier so active ingredients are easier to tolerate. Panthenol (Vitamin B5) draws moisture in and helps calm redness and breakout prone areas. Squalane delivers lightweight hydration without clogging pores.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eIdeal for all skin types, especially those dealing with uneven tone, hyperpigmentation, redness, or sensitivity to conventional clarifying serums.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003ePump 1 to 2 presses onto clean skin morning and night. Gently rub into face and neck until absorbed and follow with moisturizer. Use daily for best results.\u003c\/p\u003e","brand":"Primal Basics","offers":[{"title":"Default Title","offer_id":54028690653459,"sku":"ZP-NOGY-AC3Z","price":32.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/3007\/5411\/files\/Azelaic_Acid.png?v=1776008766"},{"product_id":"grass-fed-beef-tallow-lip-balm","title":"Grass Fed Beef Tallow Lip Balm 0.5 oz","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMost lip balms are hiding something. Conventional formulas rely on petroleum, synthetic fragrances, and artificial preservatives that coat the surface rather than deeply nourishing your lips. You apply and reapply all day and your lips never really improve.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWe formulated differently.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eOur Beef Tallow Lip Balm uses grass fed beef tallow as its base, a nutrient dense fat naturally rich in vitamins A, D, E, and K that closely mirrors your skin's own biology for deep, lasting hydration. Unlike petroleum based balms, tallow absorbs readily to nourish and condition lips from the moment you apply it.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eCalendula extract soothes and calms sensitive lips. Jojoba oil conditions and softens with a lightweight feel that never sits heavy. Beeswax and Candelilla Wax form a protective barrier that locks in hydration. Sunflower oil delivers essential fatty acids that support and strengthen your lip barrier. Tocopherol (Vitamin E) provides antioxidant protection and helps keep the formula stable and nourishing.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eCompletely unscented and fragrance free, making it ideal for sensitive lips, reactive skin, and anyone who wants clean effective lip care without unnecessary ingredients.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eApply directly to lips as needed throughout the day. A little goes a long way. The squeezable tube allows for precise mess free application anywhere.\u003c\/p\u003e","brand":"Primal Basics","offers":[{"title":"Default Title","offer_id":54028823167251,"sku":"96-733R-B74T","price":12.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0887\/3007\/5411\/files\/Lipbalm_3.png?v=1775760186"}],"url":"https:\/\/theprimalbasics.com\/collections\/coming-soon-products.oembed","provider":"Primal Basics","version":"1.0","type":"link"}