LEARN HOW IT WORKS
THE INGREDIENT YOUR TEETH WERE MADE WITH
Nano hydroxyapatite makes up 97% of your enamel. Here is what happens when you put it back with every brush.
BONDS TO YOUR ENAMEL
The nano sized particles are small enough to reach inside the micro cracks and surface gaps in your enamel that conventional toothpaste cannot reach. Because nHA is chemically identical to your natural enamel, your teeth accept it immediately.
REBUILDS FROM WITHIN
Once the nHAp is bonded to your enamel it acts as a foundation for new mineral deposits, directly integrating its own calcium phosphate structure into weakened areas and rebuilding the mineral density your enamel has lost over time.
SEALS AND STRENGTHENS
The result is a denser, smoother enamel surface that holds up better against the daily acid attacks from food and bacteria, reducing sensitivity and helping reduce the risk of cavities with consistent daily use.
What's Inside
Nano-hydroxyapatite
Rebuilds and remineralizes enamel
Xylitol
Starves harmful bacteria
Neem
Inhibits harmful oral bacteria
Arginine
Neutralizes harmful acids
Chicory
Feeds beneficial oral bacteria
Licorice
Fights cavity causing bacteria
Research Backed Ingredients. Heavy Metal Free
10% nHAp Performs as Well as Fluoride at Preventing Cavities
18-month double-blind clinical trial in adults comparing 10% fluoride-free nHAp against standard 1,450 ppm fluoride toothpaste
Read The Study
nHAp Toothpaste Significantly Reduces Tooth Sensitivity
8-week randomized controlled trial demonstrating that nHAp significantly reduces tooth sensitivity with consistent daily use in adults
Read The Study
Zinc Citrate Shifts the Oral Microbiome Toward Better Health
6-week double-blind trial demonstrating that zinc citrate toothpaste reduces acid-producing bacteria and actively supports overall gum health
Read The Study
No Detectable Lead, Arsenic, Cadmium or Mercury
Independently tested by an ISO/IEC 17025 accredited lab for lead, arsenic, cadmium and mercury with all results below the limit of detection
View Lab Results
| Primal Basics | Drugstore Brands | Other nHAp toothpastes | |
|---|---|---|---|
| 10% nHAp Concentration | ✅ | ❌ | ❌ |
| Naturally Remineralizes | ✅ | ❌ | ✅ |
| Prebiotics | ✅ | ❌ | ❌ |
| No Fluoride, SLS, Artificial Flavor | ✅ | ❌ | ❓ |
| Naturally Sweetened & Flavored | ✅ | ❌ | ❓ |
| Safe to Swallow | ✅ | ❌ | ❓ |
| Natural Whitening | ✅ | ❌ | ❓ |
| Reduces Sensitivity | ✅ | ❓ | ❓ |
Ingredients
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The base of the formula. Water makes up the majority of toothpaste and acts as the solvent that binds all other ingredients together, giving the paste its smooth, spreadable texture.
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A naturally derived humectant that gives the toothpaste its smooth, moist texture and prevents it from drying out. Glycerin also helps bind the formula together and leaves a clean, non-gritty feel after brushing.
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The hero ingredient. Nano hydroxyapatite is the same mineral that makes up 97% of your tooth enamel and at 10%, our formula uses the concentration most extensively studied in clinical research and shown to be as effective as fluoride at remineralizing enamel. The rod-shaped particle structure mimics the natural crystalline form of enamel, allowing it to bind directly to the tooth surface, fill in microscopic damage, and rebuild weakened areas over time. No fluoride needed.
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A mild abrasive derived from silicon dioxide that gently polishes the tooth surface to remove plaque and surface stains without damaging enamel. It also gives the toothpaste its smooth, paste-like consistency.
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A naturally occurring mineral that acts as a gentle polishing agent to help clean and brighten teeth. It works alongside the nano hydroxyapatite to provide additional calcium to the tooth surface during brushing.
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Better known as baking soda, sodium bicarbonate is a mild alkaline compound that helps neutralize acids in the mouth that contribute to enamel erosion and tooth decay. It also provides gentle whitening by lifting surface stains, and leaves a noticeably clean, fresh feeling after brushing.
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A naturally derived sugar alcohol that inhibits the growth of harmful oral bacteria, particularly Streptococcus mutans, the primary bacteria responsible for tooth decay. Unlike regular sugar, xylitol cannot be fermented by bacteria in the mouth, starving them rather than feeding them. It also contributes a mild natural sweetness to the formula.
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A naturally occurring amino acid found in saliva that helps support the mouth's natural defenses against tooth decay. Research shows arginine raises the pH of dental biofilms, neutralizes acids produced by harmful bacteria, and supports a healthier balance of beneficial bacteria in the mouth all while working through a fundamentally different mechanism than fluoride.
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A prebiotic blend derived from chicory root and the tara tree. The chicory root oligosaccharides act as a food source for beneficial bacteria in the oral microbiome, helping to support a healthy bacterial balance in the mouth rather than simply killing all bacteria indiscriminately. The Caesalpinia spinosa gum serves as a natural thickener and binder, replacing synthetic alternatives while also helping to deliver the prebiotic blend effectively throughout the formula.
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A traditional botanical ingredient with a long history of use in oral care, particularly in Ayurvedic medicine where neem twigs have been used as natural toothbrushes for centuries. Neem bark contains naturally occurring compounds that help inhibit harmful oral bacteria, support gum health, and reduce plaque buildup. One of the most researched botanical ingredients in dentistry.
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A botanical extract with well documented antimicrobial properties against the bacteria responsible for tooth decay and gum disease. Research has identified licoricidin and licorisoflavan A as the active compounds in licorice root that inhibit the growth of oral bacteria associated with tooth decay and gum disease, including Streptococcus mutans. Contributes a naturally mild sweetness to the formula without adding sugar.
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A bioavailable form of zinc that helps control the bacteria responsible for bad breath and plaque formation. Zinc works by inhibiting the growth of odor causing bacteria in the mouth and has been shown in research to reduce tartar buildup over time with consistent use. It also supports overall gum health as part of a complete oral care routine.
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A gentle, coconut derived cleansing agent that provides mild foaming without the harshness of conventional surfactants like SLS (sodium lauryl sulfate). It effectively removes food particles, plaque, and debris from the tooth surface while being significantly gentler on the soft tissues of the mouth, making it a suitable option for those who experience irritation or mouth sores with traditional toothpastes.
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A naturally derived thickener and stabilizer that gives the toothpaste its smooth, consistent texture and prevents the formula from separating over time. Produced through natural fermentation, xanthan gum ensures every brush delivers the same even distribution of active ingredients across the tooth surface.
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A natural essential oil that provides the clean, fresh mint flavor without the use of artificial flavors or synthetic cooling agents. Peppermint oil also carries mild antimicrobial properties, contributing to a cleaner oral environment beyond just masking odor. The source of the sweet mint taste in every brush.
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A naturally derived essential oil that works alongside peppermint oil to create the sweet mint flavor profile of this formula. Spearmint is notably milder and sweeter than peppermint, which is what gives this toothpaste its smooth, pleasant taste without the sharp intensity of conventional mint toothpastes.
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A natural sweetener derived from monk fruit that enhances the sweetness of the formula without adding sugar or artificial sweeteners. Unlike sugar, monk fruit extract cannot be metabolized by oral bacteria, meaning it contributes no risk to tooth decay while keeping the flavor clean and pleasant. A fitting choice for a toothpaste built around protecting your teeth.
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A natural plant derived sweetener that works alongside monk fruit to round out the sweet mint flavor profile without any sugar or artificial additives. Like monk fruit, stevia cannot be fermented by oral bacteria, making it a tooth friendly way to keep the formula tasting pleasant with every use.
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A natural preservative system that keeps the formula stable and safe over its shelf life without the use of parabens or harsh synthetic preservatives. Gluconolactone is a naturally derived compound from glucose, and sodium benzoate occurs naturally in many fruits and plants. Together they protect the integrity of the formula from microbial contamination while remaining gentle and clean label compliant.
